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How to Start Using Video in Your Marketing

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In the world of marketing, video has become an integral part. It is not just here today, but it is also the future. There are numerous video sites that will host your video. If you want to increase your website conversions then you need to be using video for marketing right now.

Many individuals today casually watch videos on webpages. Typically news sites held informative videos which proved to be of value for many. However, YouTube came along and revolutionised the way we watch video online. Today, YouTube has reached the enviable position of being the second most popular search engine next to Google.

If you have a business, a product, or a service to promote, it has been proven that videos are a great addition to your marketing campaign. When you use video for your marketing promotion purposes, you can obtain a number of subscribers and the conversion flow will increase significantly. This is due in no small part to the fact that people just love to watch video as opposed to read text.

Video is so powerful. When you market your product or service using video with clever wordplay, your message is very persuasive making your audience really want what you are selling.

Now that you know how video can give your business a number of benefits, do you want to start your video marketing? Read this article to find out how: https://blog.hubspot.com/marketing/video-content-ideas

Tuesday, July 25th, 2017 Perth Business News Comments Off on How to Start Using Video in Your Marketing

Mastering the basics of cashflow: Six tips for keeping your business on track

What is cashflow? It is defined as “the total amount of money being transferred into and out of your business.” It is not just the amount of cash your business has at the moment in time than metrics like profit.

For small businesses, cash flow can cause big problems particularly for seasonal businesses. That painful time between the invoicing and payment is felt by most small businesses but if you pay attention to your small business’ cashflow, this problem is minimised.

Setting cashflow targets is the first step to good cashflow management. When you are able to prepare and maintain a good cashflow forecast that you can update regularly, you can get the idea of your business’ financial outlook for the next six months or so.

Once you have your cashflow in hand, the next thing to think about is establishing agreed payment terms. After knowing payment terms it will be so much easier to know when payments are going to be overdue and manage your cashflow situation.

However, the problem is that many Australian entrepreneurs struggle managing with their cashflow. According to an article published by Smart Company Australia, more than 60% of Australians regularly or occasionally draw up personal finances, like a personal credit card, to support their business—a practice that does not equate to long-term success.

Read more at: http://www.smartcompany.com.au/finance/cashflow/mastering-basics-cashflow-six-tips-keeping-business-track

Wednesday, May 31st, 2017 Perth Business News Comments Off on Mastering the basics of cashflow: Six tips for keeping your business on track

Find Your Dream Business: Ideas to Inspire You

Many individuals want to start their dream business, but do not know how. Many of us want to transition from a full-time job and pursue your entrepreneurial dreams while balancing priorities at home. What about finances? Is it possible for you to pull this off?

Having to work regular hour jobs can get tedious. Fortunately, there are ways to break out of that rut and find a new career that gives you the freedom and control you need to keep from falling into the doldrums of boring corporate work.

Starting a business is a good decision if you want to quit your tiring job. However, many are hesitant to pursue their dream as an entrepreneur because of a number of factors – some do not have the starting capital to fund their business, while others do not want to do business because of lack of experience and fear failure.

Fortunately, starting a business and become a successful entrepreneur can be possible even if you do not have big money. There are some financial institutions that can lend you money for your startup. In addition, you also don’t need to have a lot of experience on entrepreneurship. While it helps to go to school and learn the tricks of the trade, it does not necessarily mean that you cannot start a business because you do not have a degree. Rather, you just need to have the will and more importantly a great business idea to get started.

For more on business ideas to inspire you for your dream business, read this: http://www.businessnewsdaily.com/8337-inspiring-business-ideas.html

Tuesday, February 7th, 2017 Perth Business News Comments Off on Find Your Dream Business: Ideas to Inspire You

4 Bad Money Habits That Have Left Millionaires Broke

All of us have money habits – some have good, while some have bad. So if you want to build wealth, you need to build up good money habits and squash the bad.

Building up good money habits is all about making a strong will that starts from the heart and mind – you need to feel and think about money habits. Many people feel very guilty about their overspending habit, their eating out all the time habit, or some other bad money habit. If this is you, give yourself a break right now. Remember that they’re just habits and habits can be broken.

4 Bad Money Habits That Have Left Millionaires Broke

The way to break any habit is to realise that you’re on auto-pilot and you’re not making active decisions. Your bad money habit started probably because it made you feel good in some way. So you did more of it but then, pay up time arrived and you started to beat yourself up about that.

According to financial experts, focusing on your new life pattern (a smarter) that incorporates money friendly habits you want to build is a smart idea. Avoid spending too much. Rather, find some alternatives that could give you the same level of satisfaction but does not cost you a lot.

Even if you are a millionaire, you can still get broke of you have terrible money habits. Check out this article and realise what bad money habits that left millionaires broke: https://www.entrepreneur.com/article/286253

Thursday, December 15th, 2016 Perth Business News Comments Off on 4 Bad Money Habits That Have Left Millionaires Broke

Feasibility of your business idea

With the current economical predicament and the high unemployment ratio, a lot of us find alternative ways to earn some dollars. At the present, looking at different business ideas as well as self employment prospects is a frequent practice.

However, the certainty concerning almost any brand-new business venture is that it can be tough to succeed in this competitive field. There will be a possibility that a new business initiative will not turn over a profit and become successful.

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Feasibility analysis is an important part of all businesses, big and small, since it helps the entrepreneur in formulating effective strategies for business operations. Certainly, there are a couple of areas that help make business ideas feasible. Thus you need to evaluate the elements that help ideas and concepts convert into profits.

The first part of your feasibility study is to check out whether or not the market is ready for the product you are offering. Does your particular service or product technically serve the needs of your prospective customers? If it does not, then you might want to think twice before marketing it. Also, you should know what kind of audience you are marketing to. Some products can work for all age groups while others may cater to just one particular age group for instance.

To learn more about evaluating the feasibility of your business idea, read this post: https://www.smallbusiness.wa.gov.au/business-topics/starting-a-business/feasibility-of-the-business-idea

Thursday, May 12th, 2016 Perth Business News Comments Off on Feasibility of your business idea

How to Optimise Your Tweets for Search

Twitter is one of the biggest social media platforms we have nowadays, together with Facebook, Google Plus and Instagram. Since it has one of the largest numbers of active users, Twitter has been regarded as one of the most awesome platforms for social media marketing.

PhotoIn order to become a successful Twitter marketer however, you need to have an ideal marketing plan. You need to get a list of everything that you hope to achieve for your corporation/business using Twitter or any other social network platform.

A good Twitter marketing strategy should include a report of where your Twitter account is today, and where you want it to be in the nearest future, the goals that you want to achieve when that time comes, and the tools that you require so that you can get there.

Making your marketing strategy as concise as possible is crucial. You need to make sure that your goals are realisable. Establish your goals that you hope to achieve after a certain period of time.

Many are already marketing their brands using Twitter making the competition higher. Hence you need to find ways on how you can get more exposure. One great way of doing this is by optimising your Tweets.

Check out this article from Social Media Examiner to learn more about optimising your tweets for search: http://www.socialmediaexaminer.com/how-to-optimize-your-tweets-for-search

Thursday, January 7th, 2016 Perth Business News Comments Off on How to Optimise Your Tweets for Search

We’re watching ‘more TV than ever’

Good marketing is an excellent way to effect positive sales to your business. For a manufacturer or a trader, you need good marketing strategies to boost the sales of your products. And if you are offering service, marketing can help you get more orders.

The survey of 2000 people also found 85 per cent of us are multi-tasking, usually on other devices, while watching TV

The survey of 2000 people also found 85 per cent of us are multi-tasking, usually on other devices, while watching TV

Today, there are many innumerable commercial channels that are very popular among the people where you can market or advertise your product or service. However, television still proves to be a very powerful media and TV advertising can reach millions of potential customers almost instantly.

Advertising through the popular television networks is very effective despite the fact that social media and internet becomes more and more popular. Even though more and more people spending a lot of time on social networks, there is no doubt that the number of television viewers are still stable.

People do not only watch TV for entertainment purposes. They also watch television for educational facts, sports, news and other information. Nowadays most of the Australians spend a lot of time on TV every day. It has become almost like an addiction.

According to Daniel Hatch in his article posted at Yahoo!, Australians are watching their TV more often than ever. Check out the full article here: https://au.news.yahoo.com/thewest/wa/a/29254409/were-watching-more-tv-than-ever

Friday, August 14th, 2015 Perth Business News Comments Off on We’re watching ‘more TV than ever’